- What this measures
- “What are you ordering at the café?” — What visitors to this site actually pick when asked the question above — nothing more. It is a running poll, not a quality rating: the ranking is the count of picks.
- Who answers
- Visitors to this site, unpaid and self-selected — a convenience sample, not a probability sample. The question is about everyday decisions in Korea, so respondents skew toward people living in or engaged with Korea, and the results carry that skew.
- Where the options come from
- The menu top-level categories of Korea's five largest coffee franchises by store count (Starbucks, Mega MGC, Compose, Ediya, Paik's) laid side by side, keeping only the six stems all five share. Expanding to twelve would mean splitting below the category level (americano vs latte), which is an editorial call we did not make.
- When the ranking opens
- Tallies are live from the first vote, with the vote count always shown. Rank numbers appear only once the poll has collected 100 votes in total — a figure fixed before any data existed. Below that, the tallies are early signal, not an order, and the page says so.
- Formula
- Plain vote counts, shown with each option's share of the total. No weighting, no smoothing, no editorial adjustment.
- Options that are not on the list
- Visitors can write in what they would have picked. Write-ins never enter the ranking — an "other" bucket would collect every stray preference and float to the top. They are stored separately, only their count is public, and once 20 or more say the same thing, that option becomes a candidate for the next wave. A new wave starts a fresh tally rather than merging into this one, and is announced here.
- The official-statistics panel
- Where the official statistic that gave us the option list also ranks those same options, we show that ranking above the poll, with its source — measured, not voted. It is never blended into the poll; the two are kept apart so you can see where visitors here differ from the population at large.